Choosing The Right Promotional Bag For Your Brand

In this competitive industry, it can be hard to draw attention to your company and differentiate yourself from competitors. One effective way to increase brand exposure is by giving away branded items at your next event. By providing items like bags, you can help potential customers remember your company, as these items are often used daily, keeping your brand top of mind. Plus, compared to other forms of advertising, they usually have a low cost per impression, allowing you to reach a wide audience without breaking the bank.

When selecting your bags, define your brand identity and values to ensure you choose an appropriate bag that represents your brand. The bags’ style should appeal to customers and be helpful to them. Whether it’s a cotton shopping bag for in-store promotions or a duffle bag for gym goers, there’s a personalised bag to suit the needs of any business, charity or organisation. In this blog, we’ll take a look at the types of promotional bags available, along with any design and practical factors to consider.

Types Of Promotional Bags

By offering your customers a wide range of bag styles, you’ll easily be able to cater to their needs and interests.

Tote Bags – With their low cost and practical use, tote bags are a best-selling promotional item year-round. Easy to tailor to suit your brand with different materials, sizes and print options to choose from. Their long handles make them comfortable to carry by hand or over the shoulder. Versatile bags that can be used in a variety of settings, from carrying your groceries, clothes, event favours or everyday items.

Backpacks – If you’re looking for a premium option to represent your brand, backpacks are an excellent choice. Made from high-quality materials, they feature practical designs that make them desirable gifts that clients will appreciate. Many of our backpacks feature unique elements such as foldable designs, waterproof coatings, and anti-theft zippers. Printed backpacks are perfect for everyday use, travelling, or commuting to work.

Drawstring Bags – Lightweight and easy to carry, customised drawstring bags are suitable for a variety of activities. They’ve become a trendy accessory, especially among younger audiences, and are perfect for distributing giveaways at schools or outdoor events.

Cooler Bags – Perfect for summer promotions, cooler bags will associate your brand with fun times and unforgettable moments. Their insulated interiors keep food and drinks chilled for several hours, while vibrant colours ensure that your logo stands out and is easily noticed by a wide audience.

Material Considerations

A functional and durable bag will reflect positively on your brand image and encourage them to use your products or services again. Here are some common materials for promotional bags:

Cotton – This soft and natural fabric is perfect for appealing to eco-conscious customers. Many cotton tote bags are machine washable, encouraging customers to reuse them and providing continuous visibility for your branding.

Polyester – Lightweight and affordable, polyester material is mainly used for backpacks and drawstring bags. It is suitable for printing in a wide range of colours and complex designs.

Nylon – Ideal for travel or gym bags, nylon is strong and resistant to wear and tear. Many nylon bags are water-resistant and easy to clean, perfect if you plan to use your bags for outdoor or sporting events.

Canvas – Highly durable, and the texture allows for bold logos and intricate designs. This gives you peace of mind that your design will stand out and be seen by a large audience over its lifetime. Best suited for tote bags and carry pouches.

rPET – Opting for a bag made from an eco-friendly material will show your commitment to sustainability and help improve customers’ perception of your brand. rPET is made from recycled plastic that otherwise would’ve ended up in landfills. It’s just as strong and durable as cotton or jute material and can be customised in many ways.

Design and Customisation

One compelling reason to include bags in your promotions is their level of customisation. With their large branding areas, you’ll have plenty of room to ensure your logo or message stands out. Many of our tote bags even offer printing on both the front and back. Make sure to select colours that not only resonate with your brand but also with your audience. For example, a black or navy rucksack will appeal to a wide audience, from gym goers to professionals.

There are various printing techniques to choose from to achieve the best look for your design. Consider digital transfer for designs with multiple colours, screen printing for simple logos, and embroidery for a textured appearance. By tailoring your designs to specific events or seasons, you’ll stand out from competitors and encourage customers to engage with your brand.

Practical Factors

Budget Considerations – Keep in mind that costs may vary depending on the quantity ordered, delivery and customisation options. It’s important to balance quality with budget to ensure you get the most out of your investment. Ordering far in advance of your event will help avoid any express charges or delivery issues that may occur.

Quantity – Decide on a suitable number of bags. Consider the number of event attendees or the number of clients you’d like to send gifts to. While ordering larger quantities in bulk will reduce the cost per item, you don’t want to over-order and end up with many bags left over after the event.

Distribution – Plan how you will distribute your bags. This could be done by handing them out at events, including them with purchases, or sending them to multiple addresses by mail. Knowing your distribution method will help you choose a suitable bag and design to fit that occasion.

Order Your Custom Printed Bags With Printed4You

Promotional bags are a versatile choice for your next marketing campaign and can be customised with any logo, slogan or message. Their practical use ensures that recipients will use them regularly, keeping your brand in their minds with every use. At Printed4You, our sales account managers are ready to assist you in finding the best-quality bag for your needs. To request your personalised quote, contact us at 0116 3668002 or [email protected].